Chicanos Por La Causa
- Creative/Art Direction
- Graphic Design
Based on a quote by Chicana activist Dolores Huerta:
"Every Moment is an organizing opportunity, every person a potential activist, every minute a chance to change the world."
I worked with Chicanos Por La Causa (CPLC) to develop this theme and accompanying artwork for all major communications and marketing materials in 2020.
The theme will be used to inspire action in two ways:
- Inspire donors,volunteers, advocates, and employees to change the world for CPLC clients by supporting CPLC's programs and services.
- Inspire community members to engage with the political process in 2020, as the high stakes US presidential election will literally be a chance for voters to affect the course of history.
The text is paired with stark, dramatic photography of CPLC clients and employees to emphasize what CPLC is really about—directly impacting the lives of people every day.